‘Me’ Story

Zoe Sherwood Photographed by Solve Sundsbo for Love Magazine 2015

Londoner Zoe Sherwood is an artist that empowers and tells stories through her designs.

Her mother, a seamstress and her father’s interest in graphic design enabled Zoe’s passion and creativity to thrive from a young age. 

Zoe freelanced for DVF and launched her own luxury accessory brand with the assistance of Liberty London, before graduating from womenswear design at Central St Martins in 2010.

For the past 13 years Zoe worked across the creative industry creating bespoke pieces. From a Hollywood film to advertising campaigns for companies such as Puma Black Label, along with allies, the late Barry Kamen and Judy Blame championing her work.

Zoe interprets the world around her into unique sculptural and conversational adornments, jewellery and accessories showing these for the first time in 2015 at London Fashion Week.

Zoe is inspired by the journey of life, she uses words to tell these stories and creates visual patterns. Repetition of ‘Me’ evokes thoughts of reproduction and growth as well as working with other individuals in unity. 

Zoe believes in embracing who you are and what you stand for. 

The idea of self empowerment and love is reinforced in narratives that run throughout her work and in a poem Zoe wrote in 2009 and stands by:

“I am one of many

I am one of few

I am an individual

Just like you.”

All pieces are produced ethically, in England.

‘They are easy to wear, and  more than anything else,  the words encourage me and cheer me up.  Not only me, but also many other H.P.France staff from young age to not very young age, love your pieces and wear them.

Recently we have seen the fashion industry tends to be too commercial, and I was a bit bored of that as I could merely find interesting creations that moved me. Under the situation, I thought that your creation is exceptional and is exquisite not just because of the design, but also the power that you express yourself. I can feel your own distinctive style in the the presentations for the collection, and in the stories behind it.’

Buyer H.P.France, Japan – Satomi Machida
Dec 2021