Selfridges Launches ‘Save’ ‘Earth’ The Future Of Shopping

Pop by Selfridges London between 4th – 30th April 2022 to see the future of shopping.
Zoe was invited to show her ‘Save’ ‘Earth’ jewellery collection in Selfridges SUPERMARKET Corner Store, long-side their on going Project Earth.

The SUPERMARKET is situated in Selfridges London, on the ground floor corner of Oxford Street and Duke Street. The four-week retail experiment imagines an earth-conscious shop of the future.

Customers are able to explore a creative playground where printing on demand, cutting-edge materials and sustainable innovation come together. Showcasing the future-facing fashion, art and food to all.

Our ‘Save’ ‘Earth’ jewellery collection is a perfect fit. Made from 100% recycled fishing nets sourced from the UK Cornish coast and engineered by Fishy Filament . Each signature empowering statement design is then 3D printed locally and sent to Zoe’s South London studio where we hand finished each piece, when using sterling silver it is from a recycled source where possible.

The ‘Save’ ‘Earth’ jewellery collection is made up of Zoe’s classic wearable reminders that start and inspirer conversations in the wearer and viewer.

Now available in Selfridges London, soon to be on their online shop.

The full collection is available from our online shop here

Follow our adventures on socail media @Zoe_Sherwood

Let’s ‘Save’ our ‘Earth’ 💚🌊

See more Press here

Shop the ‘Save’ ‘Earth’ collection here